Sunday, January 31, 2010

Is Your Hair Making You Look Old?



We all know that wrinkles can add years to your appearance, but what about your hair?

Most women know our skin needs extra TLC as the years go by, but we tend to overlook that other age giveaway, our hair. Just like the delicate skin on our face, our hair can become dry, brittle and lifeless over time, especially if we use harsh products and don't give our hair the attention it deserves.

"A woman in her 40s doesn't have the hair she had at 20," says Philip Kingsley, author of "The Hair Bible."

While time is the primary culprit in robbing hair of its youthful beauty, it has partners in crime - namely all the coloring, straightening, blow drying and other forms of torture we inflict on our locks in the name of beauty. When you add in the damage from the sun's UV rays and pollution, your hair can look aged well beyond its years. And if your hair looks old, you look old.

Turning Back the Clock on Aging Hair

Walk into the cosmetics department of any store and you'll find an array of serums and creams designed to reverse the signs of aging on your skin, but there just aren't any hair care products designed specifically to restore the youthful health of hair.

A new California company called Kronos is looking to change that. They've introduced the first-ever line of anti-aging hair care products that has apparently been clinically proven to revive the youthful qualities of body, bounce, shine, volume and elasticity.

Kronos was recently featured on the Today show and in InStyle magazine. "Phyx was rated the #1 overnight repair treatment by the Good Housekeeping Research Institute!"

Typically, hair care treatments may have ingredients that are good for your hair, but the ingredients are largely ineffective because they can't penetrate to where they are really needed - namely, into the scalp, hair follicle and hair shaft itself. As a result the ingredients simply wash away when you shampoo.

Kronos has taken a scientific approach to solving this problem. They've developed something called t-sfere technology, which for the first time ever, allows combined active ingredients to be encapsulated into a microscopic sphere so small that it can actually penetrate into the hair follicle and hair shaft.

Inside these t-sferes are an array of ingredients that have been shown to improve the volume, shine, hydration, strength and color retention of damaged hair. Every product in the line contains five powerful complexes, including HydraBond Strengthening Complex, K-Boost Volumizing Complex and iShine Luster Complex, along with 26 minerals essential for healthy hair growth.

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